Waterside Hotel & Leisure Club
"The ongoing work from Your Management Solutions is fundamental to the success at Waterside."
Leisure club memberships have grown from 2,100 to 5,600 members since working together.
Centrally located in Didsbury, Waterside Hotel and Leisure Club has 42 rooms, conference/function facilities, a coffee shop, restaurant, swimming pool, leisure club and spa. The leisure facilities include very latest CV equipment, free weights, a Synrgy room, a dedicated spin studio, two exercise studios (with over 100 classes per week) and a 25 metre swimming pool and spa.
In 2015 the currently owners took over the management of the hotel and club and facilitated the growth from administration through to CVA before purchased it at the end of the year - helped through each stage by Investec (their funding partner). They employed Your Consultancy to help them deliver the results needed to achieve their goal of sustainability and growth in all areas of the company.
From initial consultancy, sales training, impact sales, branding Your communications worked with Waterside on a number of together a sales and marketing team do build on hotel sales, events marketing and membership numbers. Incorporated with the sales and marketing plan our brand and communications team effectively relaunched the brand - work included a new logo, marketing messages and a complete tool kit of materials to be used each month for both sales and retention. We also worked with Waterside to create a sales and marketing plan for the hotel and conference facilities and provided a sales advisor to increase bookings and revenue on events such as weddings, parties, Christmas.
In the time we have worked with Waterside we have taken the leisure facility membership from 2,100 to 5,600 members.
Hotel bookings have increased from an average of 45% to over 80% during the week. Bookings of the hotel conference facilities are currently running to near capacity.