Coda Fitness

"Through the refurbishment of the site, we have continued to sell memberships."

New joiner membership numbers increased month on month and remained consistent despite ongoing update works. The club is now stable and the database continues to grow.

Client

CODA Fitness is a gym centrally located in the city of Bradford near the train station and main shopping centre.

Brief

To support this new gym through takeover from previous owner (budget facility) and build on sales and member numbers during an initial six month update and refurbishment programme.

Work

Quarterly sales & marketing plans introduced.

These were broken down into monthly and weekly activity plans which took into account:

Local activity and outreach
Corporate activity
Social media and digital contact

Also build on ex-member and member referral systems.

Results

New joiner membership numbers have increased month on month. This activity has remained consistent despite ongoing update works. From a standing start, the club is now stable and the database continues to grow.