Sefton Borough Council

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"We are very happy with everything YMSL does for us."

Hit over 100% of new membership targets month on month. Overall membership base continues to grow at an accelerated rate. 

Client

Sefton Borough Council

Brief

Introduce Sales Culture across sites, Hit new membership targets and have a positive effect on net movement, introduce a team of impact sales professionals to elevate the number of new members achieved each month. Key aim to increase membership sales across 6 facilities.

Work

Initial and ongoing Staff training on the enquiry process delivered. Supporting tools to aid this process introduced. An annual sales and marketing plan was written and implemented and had the supporting materials pack each month so required activity could be supported with both printed and digital materials. Impact sales professionals were introduced to each site to generate new enquiries, deal with day to enquiries and while on site educate team members on best practice for the enquiry process. Monthly and weekly activity plan introduced for sites to follow. A weekly sales league sent out to senior team members to share success and create an ongoing interest in how individuals site performances were having a positive impact across the organisation. To do this a promotional plan was put in place, marketing materials put together and a sales team put in place. Once again our branding an communication team came up with supporting materials to work hand in hand with the monthly activity and marketing plan

Results

Hit over 100% of new membership targets month on month. Overall membership base continues to grow at an accelerated rate.

Services Used

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© 2017 by Your Communications

Contact Us

Iveridge Hall,

Wakefield Rd,

Oulton,

Leeds

LS26 8EU

info@ymsl.co.uk 

Tel. 07917 858060

Office visits by appointment only